Dodge's Rampage concept seems to have everything that the typical Dodge truck buyer is looking for: massive size, a stylish yet aggressive look and a 5.7 liter HEMI engine. But Dodge says that it designed the Rampage to appeal to those "non-traditional" pick-up buyers.
Huh? This looks like a traditional (albeit very stylized) pick-up. What's so different about it? We'll tell ya...
Traditional truck guys are going to be shocked by this, but this Rampage is basically a truck-shaped car. Not only does the Rampage utilize unibody construction and have an independent rear suspension, it is - gasp - front wheel drive!!
Yes, this brawny and rugged Dodge is a front wheel drive car... er... truck. After reading the concept behind this concept, this drivetrain layout makes sense. You see, Dodge wanted to build a vehicle that possessed the utility of a truck but had the cabin comfort and room of a passenger car. Yeah, we know... that idea basically describes a minivan, but minivans aren't cool -- trucks are, and so Dodge went with the truck theme.
Actually... now that we think about it, this Rampage is a close cousin of the minivan. Take a look at how the doors of this thing open!
In case you couldn't tell from the picture above, the rear door slides backwards -- much like the back door of a minivan. Still, the interior of this Rampage is much cooler than that of most kid haulers. The interior of the Rampage is designed to be "rugged and athletic" (Dodge's words), so it uses a special urethane material for the seating surfaces and has a rubberized floor. Styling touches come courtesy of a raised center console/gauge cluster and exposed metal pieces.
Here's another nod to Dodge's minivan heritage: you know how Dodge touts its trademarked Stow 'n Go seating in its minivan commercials? Well, this Stow 'n Go system finds a home in the Rampage. Not only do the rear seats fold down into the floor, the front passenger seat does as well. You can fit a whole lotta crap in this thing!
Versatility is the key feature of the Rampage, as not only do all passenger seats fold flat to the floor, the "wall" that separates the cabin from the truck bed also folds flat, increasing useable cargo area even more. Not only that, but the rear lift gate can extend and fold down to a 117 degree angle, which transforms the rear gate into a ramp. It's as if this truck/minivan was designed to haul motorcycles or something...
As cool as this concept is, it's only a concept for now. Will Dodge ever build something like this? We doubt it. We don't think people would shell out serious cash for a front wheel drive HEMI-powered truck/minivan/crossover. If Dodge does decide to make one of these, however, we're first in line for the first test drive.