2009 Volkswagen Polo Challenge Conquers Apple App Stores Worldwide
Volkswagen Polo Challenge conquers Apple App Stores worldwide More than 1.4 million downloads of interactive Polo racing game Wolfsburg, 08 April 2009 - The Volkswagen Polo has demonstrated a constant presence in the streets around the world for more than 30 years. The newest version of Volkswagen's best seller is now reaching the generation of "mobile gamers". The new Polo made its debut at the Geneva Motor Show on 3 March, 2009. Parallel to its debut, a Polo racing game for the iPhone and the iPod appeared in the Apple App Stores. In just two weeks, Volkswagen was in first place on the download charts in 39 countries with this new marketing method and was among the top ten of the US download charts. In this way, Volkswagen is betting not just on traditional advertisements in print, radio and television but also on interactivity through the iPhone and iPod. And with success: more than 1.4 million downloads from the Apple App Store within four weeks prove the wave of enthusiasm which the new Polo racing game, Volkswagen Polo Challenge has set off around the world. Volkswagen see in the success of the Polo game a confirmation for the new direction in viral marketing. The number of downloads, 1.4 million after just four weeks, far exceeds expectations. This indicates great potential for developing contact to new, young, technically minded target groups. Volkswagen Polo Challenge is an interactive racing game which takes place in brilliant 3D quality on eight highly detailed race tracks. Those who would like to test the new Polo in life can use the game to navigate to the nearest Volkswagen dealer. Volkswagen Wolfsburg, Germany Status: not an ad Tags: 2009 Volkswagen Polo Challenge Conquers Apple App Stores Worldwide, car, micro car, ARTICLE, fuel efficient