Autobitz: Honda Insight (2010)

Honda Insight (2010)

The all-new 2010 Honda Insight hybrid car made its world debut at the 2009 North American International Auto Show. Utilizing the latest generation of Honda's Integrated Motor Assist™ (IMA®) hybrid technology and new, more cost-efficient production methods, the 2010 Honda Insight defines a new stage in the evolution of hybrid technology, providing hybrid customers with a new level of affordability, fun-to-drive performance, and a U.S. EPA city/highway fuel-economy rating of 40/43 miles per gallon. The 2010 Honda Insight will be launched at Honda dealers throughout the United States in the beginning of April 2009 and will be priced below the Civic Hybrid.

"Honda hybrids have always offered great value, high fuel efficiency and a healthy dose of fun near the middle price range in the Honda lineup," said John Mendel, executive vice president of American Honda. "With the introduction of the all-new Honda Insight, we're opening up Honda's fun-to-drive, versatile and fuel-efficient hybrid technology to an entirely new group of buyers that previously may not have considered a hybrid because of either image or cost."