The 3rd year students of the IED – European Institute of Design, Turin designed the BMW of 2025 concept. This project was supported by BMW and the special commission was set up by the car manufacturer to pursue designs through their internal stages.
The commission was built up of Thomas Plath (Director, Model Techniques & Process Management, BMW), Anders Warning (Director, Exterior Design, BMW) and Chris Bangle.
The students were received directive in designing BMW of 2015, and was to “interpret the language, evolution & trademark essence, in the view of company’s future viewpoints”.
In specific, the works ‘Africa, Decompose concept’ by Mihai Panaitescu and Raphael and ‘Snug’ by Kevin Schlaepfer, David Raffai, Alberto Usai and Andrea Torchia were gathered with the high praise from BMW commission.
